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The Price of Convenience: Understanding Trade-offs in The Now Economy

Unlock exclusive insights from Delineate's Now Economy Tracker on the rise of on-demand services and what it means for your bottom line.

Download the Report

Watch our Webinar

Listen to James (JT) Turner, CEO of Delineate, joined by Roz Sherman-Davies, Thought Leadership Research Director, as they unpack the learnings from the Now Economy Trends Report.

Report Highlights

The Now Economy - where convenience meets value in an uncertain climate. This report explores key consumer trends reshaping the on-demand landscape:

Digital Savvy Drives Demand: The digitally fluent consumer segment is twice as likely to engage with instant services compared to the general population.

Time vs Money for Working Parents: While craving on-demand convenience, financial pressures are forcing time-starved working parents to prioritize costs.

Earning Trust Through Transparency: Demonstrating value, aligning with values, and ensuring data privacy will be crucial for brands to build loyalty.

 

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