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Digital Savvy Drives Demand: The digitally fluent consumer segment is twice as likely to engage with instant services compared to the general population. |
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Time vs Money for Working Parents: While craving on-demand convenience, financial pressures are forcing time-starved working parents to prioritize costs. |
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Earning Trust Through Transparency: Demonstrating value, aligning with values, and ensuring data privacy will be crucial for brands to build loyalty.
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